Payton LaCivita

Launch & Growth Partner for Consumer Brands — from the guy who manufactures them.

I get brands off the ground — and get stuck ones moving again.

Book a 20-minute fit call Launching soon? Get the pre-launch checklist.

Proof

  • Vendor switch

    Saved one brand $80K/year by switching a single packaging vendor

  • Marketplace

    Multiple Amazon #1 Best Sellers, across different categories

  • Audit scope

    Audits spanning supply chain, agency contracts, ecommerce marketing, and Amazon accounts

Where I work

The first four years. Two moments decide everything.

The launch, and the plateau that follows it.

Launching

You haven't shipped yet.

The window where the math still bends is before your quotes lock. Brands hire me to set unit economics while there's still room to move them, run the inventory math on the first PO, sequence the channels so you aren't fighting on three fronts at once, and put the whole thing on a launch calendar with real dates.

Book a 20-minute fit call

Stuck in years 1–4

You shipped, and then it flattened.

Revenue stalled and nobody in the building can tell you exactly where it's going. Brands hire me to find the leak — across Shopify, Amazon, and TikTok Shop — and then own the plan that fixes it. Not a deck. A plan with owners and dates on it.

Book a 20-minute fit call

How it works

Three steps. Nothing hidden in between them.

  1. Step 01

    The fit call

    Twenty minutes. We find out whether this is a fit. If it isn't, I'll say so on the call.

  2. Step 02

    The audit

    I go through the numbers, the channels, and the contracts. You get what's costing you, in order, and what to do about each one. If I don't find at least $25,000 in recoverable revenue — or launch-budget waste for pre-launch brands — the audit is free.

  3. Step 03

    Limited seats

    If it makes sense to keep going, you take one of a small number of ongoing seats.

I take four audits a month. That's a real delivery limit, not a marketing line.

Need it done, not just diagnosed? Amazon launch, listing, and storefront work is available as an add-on — we scope it on the call.

Background

Consumer brands since 2009. Amazon since 2012. Built a fulfillment company in 2014. Started a factory in 2020.

I've sat in every seat at this table.

I've watched hundreds of launches from every side of it — as the brand, as the Amazon operator, as the fulfillment company, and now as the manufacturer.

I know where brands die because I was standing in the room every time it happened.

Making a personal care product? That's my other company
Payton LaCivita on the show floor at Cosmoprof North America in Las Vegas
Cosmoprof North America, Las Vegas
KO-Pack · USDA Organic contract manufacturer · Chandler, AZ

On conflict of interest

I only ever sit on one side of the table. Client information is firewalled from my manufacturing business, and it's in the contract.

Free

The 177-Point Pre-Launch Checklist I run before any brand touches my production lines.

Make your own copy before you sign a quote.

177 points. You get your own copy to work in.